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#Toy story 3 logos license#
Additionally, Hasbro's license for merchandise rights was not renewed, but rather being given back to Thinkway, and thus the inundation of their Woody and Buzz figures came to a halt. After it's defunct, merchandise began to move towards a cloud pattern reminiscent of Andy's room in Toy Story. The branding was eventually discontinued in 2008 because of preparation for Toy Story 3.
Woody was generally far more inaccurate, though different variations were released with both Lenny and Wheezy figures, being some of the only depictions of these characters in a close scale. The Buzz Lightyear figure from this line is notable for two things: Being the first Buzz to feature an accurate wing mechanism, and the first to depict the Utility Belt featured in Toy Story 2. This was the first period where Hasbro had the license to produce Toy Story merchandise, and they went absolutely crazy with it, releasing many, many variations of these molds over the next few years. In November 2001, the line became most strongly associated with Hasbro's movie-scale figures. In addition, it was featured on additional miscellaneous merchandise, such as candles and blankets. The branding seemingly saw its first use at the Disney Store in 2001, being used for the large-scale Buzz Lightyear and Woody figures available at the time, based on the original Thinkway versions. Strangely enough, promotional art shied away from using renders of the characters from the films, instead using stock photography of toys of the characters, generally the original Thinkway releases. The branding ran until it's defunct in 2008, though it ran strongest from 2001 - 2004, featuring a metric ton of different merchandise and toys, including lunch boxes and backpacks. Toy Story and Beyond! was an official re-branding created by Disney and Hasbro in 2001 for licenses to continue producing Toy Story based merchandise without tying it into any specific movie.